About Mercedes-Benz Cars Middle East
Mercedes-Benz Cars Middle East (MBCME), formerly known as Daimler Middle East & Levant (DMEL), is part of the Overseas Region of Daimler located in Dubai, United Arab Emirates as the Regional Office for all Mercedes-Benz Cars related Sales & After Sales activities for the Middle Eastern markets (GCC, Levant & Afghanistan, Egypt, Iraq, Pakistan & Yemen).
The purpose of our Regional Office is to be closer to the customer, to enhance market sensitivity and to increase the added value effectively within short time. The Sales, After Sales and Replacement Parts activities for each market are organized via a network of exclusive general distributors.
The Office was set-up and became operational in November 1998 as DaimlerChrysler Middle East, when Daimler-Benz and Chrysler International joined forces and merged. The new office (Regional Office Middle East) in the Jebel Ali Free Zone, Dubai was officially opened on 7th April 2001. Following the demerger of Chrysler Group in March 2008, DaimlerChrysler Middle East became Daimler Middle East & Levant.
At the end of 2014, the decision was made to align the Sales structures of the Commercial Vehicles and Passenger Car business even more closely with the relevant target groups. As a result, Daimler Middle East & Levant was split in two separate entities in July 2015 - with one remaining ‘Daimler Middle East & Levant’ and a newly founded Regional Centre dedicated to the Commercial Vehicle side of the business ‘Daimler Commercial Vehicles MENA’.
After the carve out of the CV business, ‘Daimler Middle East & Levant FZE’ has been fully dedicated to the Mercedes-Benz passenger car business. Therefore it was necessary to change the company name to ‘Mercedes-Benz Cars Middle East FZE’.
MBCME hosts the following divisions:
President & CEO’s Office
Mercedes-Benz Cars Sales & Marketing
After Sales
Network Development
Regional Training Centre
Regional Logistics Centre
Finance, Controlling & Administration
Human Resources
Information Technology
MBCME is about 140 employees strong and proudly offers a multi-cultural and diverse working environment with over 34 different nationalities working together under one roof.
The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. 125 years later, in anniversary year 2011, Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides its customers with a full range of automotive financial services including financing, leasing, insurance and fleet management.
As an automotive pioneer, Daimler continues to shape the future of mobility. The Group applies innovative and green technologies to produce safe and superior vehicles which fascinate and delight its customers. With the development of alternative drive systems, Daimler is the only vehicle producer investing in all three technologies of hybrid drive, electric motors and fuel cells, with the goal of achieving emission-free mobility in the long term. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment.
Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz, as well as Mercedes-AMG and Mercedes-Maybach, the brands smart, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial, Daimler Truck Financial, moovel and car2go. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI).
Company Details
Website
Headquarters
Jebel Ali, Dubai, United Arab Emirates
Year founded
1998
Industry
Automotive